The value of beauty will never change, NB CLINIC
THE 10 YEAR UNITY OF 6 NB CLINIC DIRECTORS
From Gangnam to Ulsan, NB Clinic is a nation-wide beauty clinic franchise, however each clinic was characterized by different fields under a single brand. With successful and beautiful results, NB Clinic has been maintaining a stable customer attraction, but the NB Clinic decided to strengthen the brand image by producing a new branding film to celebrate the 10th anniversary of the clinic.
AVOIDING DIRECT EXPRESSION, AND UTILIZING METAPHORES TO CREATE AN ELEGANT AND SMOOTH ATMOSPHERE
Three women are seemingly heading to the top floor of a skyscraper in an elevator. The three women are experiencing distress as the elevators start to shake. One by one, each woman arrives at a certain floor…
Round Point 1 A BEAUTIFUL SUCCESS OF A WOMAN WHO ARRIVED AT THE NB FLOOR.
The elevator that raced up from the 1st floor to the 99th floor finally arrives at the last floor, the NB floor. The woman who arrived at the last floor smiles with happiness. As the elevator doors open, the woman walks out with an aura of confidence. Purple flowers are blooming around her as she walks with her elegant beauty.
Round Point 2 MORE THAN A COMMERCIAL FOR PLASTIC SURGERY, PRESENTING A PLOT TWIST TO THE VIEWERS
For the NB Clinic commercial, we have refrained from sending out a straight forward message, such as transforming a less attractive woman into a complete beauty, or presenting an image of detaching fat from body. We have incorporated a movie-like visual and sound to create a sense of immersion for the viewers, which further increased the effect of branding by capturing the viewers.
A COMMERCIAL FILM, OR A MOVIE?
The world and scenario created for the NB Clinic Brand was almost excessively grand for a 15 second film. The depth and mass of the brand was to be taken lightly, therefore the commercial film was designed to truly shine with the full version of the commercial.
The full version, which was designed to have a visualization of that of a movie, adds on the to the richness of the story told on the 15sec version and the 30sec version. The viewers are immersed in the film, as if they have watched a short movie, rather than a commercial film. A movie-like commercial can have an effect of reducing the repulsion towards commercials and aesthetically pleasing. One of the primary purpose of producing a branding film is to create a pleasing commercial film. With a movie-like branding film, the viewers will return to watch the commercial by choice.
BRAND: NB CLINIC
CREATIVE DIRECTOR: EUNYOU KIM
ART DIRECTOR: BADIHAKI
COPYWRITER: EUNYOU KIM
VIDEO PRODUCTION: 12ROUNDS
ADVERTISING BUSINESS: 12ROUNDS