Happiness found on the top floor, NB Clinic
THE 10 YEAR UNITY OF 6 NB CLINIC DIRECTORS
From Gangnam to Ulsan, NB Clinic is a nation-wide beauty clinic franchise, however each clinic was characterized by different fields under a single brand. With successful and beautiful results, NB Clinic has been maintaining a stable customer attraction, but the NB Clinic decided to strengthen the brand image by producing a new branding film to celebrate the 10th anniversary of the clinic.
AVOIDING DIRECT EXPRESSION, AND UTILIZING METAPHORES TO CREATE AN ELEGANT AND SMOOTH ATMOSPHERE
A woman is sitting in a susupicious elevator. The elevator gradually moves towards the NB floor. And the viewers are left to wonder, what is waiting for the woman on the NB floor?
Round Point 1 A BEAUTIFUL SUCCESS OF A WOMAN WHO ARRIVED AT THE NB FLOOR
The elevator that raced up from the 1st floor to the 99th floor finally arrives at the last floor, the NB floor. The woman who arrived at the last floor smiles with happiness. As the elevator doors open, the woman walks out with an aura of confidence. Purple flowers are blooming around her as she walks with her elegant beauty.
Round Point 2 MORE THAN A COMMERCIAL FOR PLASTIC SURGERY, PRESENTING A PLOT TWIST TO THE VIEWERS
For the NB Clinic commercial, we have refrained from sending out a straight forward message, such as transforming a less attractive woman into a complete beauty, or presenting an image of detaching fat from body. We have incorporated a movie-like visual and sound to create a sense of immersion for the viewers, which further increased the effect of branding by capturing the viewers.
BRAND: NB CLINIC
CREATIVE DIRECTOR: EUNYOU KIM
ART DIRECTOR: BADIHAKI
COPYWRITER: EUNYOU KIM
VIDEO PRODUCTION: 12ROUNDS
ADVERTISING BUSINESS: 12ROUNDS