Discovering the beauty in Food, Daily Hotel
DISCOVERING THE BEAUTY IN FOOD WITH DAILY HOTEL
Daily Hotel is a revolutionary mobile application that allows customers to book a hotel instantly with discounted price.
The deluxe restaurants within the Hotel can be accessed, apart from the hotel reservation, and Daily Hotel offers discounted prices for the restaurants also through partnerships.
Daily Hotel planned for a sensual film that could capture the attention of the audience, and we have directed our focus on creating a “Food Porn.”
Food Porn is a type of art film that describes the culinary process in a new perspective. The beauty and wonder of culinary process is presented as if it is an aesthetic master piece.
AN ARTISTIC PROCESS BEHIND A SINGLE PLATE
With a rhythmic music that draws out the excitement, familiar ingredients appear in a beautiful sequence. Each cut is a harmonic Mise en scene capturing the eyes of the audience. After the culinary process is viewed one after another, a whole plate is completed.
Round Point 1 THE CULINARY PROCESS VIEWED FROM A NEW PERSPECTIVE
Coarse salt is sprinkled on a top-grade steak, and a round-shaped pomegranate is chopped in half, revealing its fantastic insides.
The pomegranate seeds fall from the sky, and the juice is squeezed. The basil is prepared, and a drop of olive oil drops. A match is lit up and a steak is being cooked. All cuts were shot by eliminating the appearance of a hand or a person to truly emphasize the movements, colors, and characteristics of the ingredients.
Round Point 2 ENCOURAGING A SECONDARY FILM CONSUMPTION WITH AN ARTISTIC VISUAL ART
A great film will eliminate avoidance towards a commercial film, and brings an emotional sensation for the viewers. Initially, it is not obvious that the Daily Hotel is a reservation service for restaurants, but by the end of the film, the Daily Hotel logo appears. The visual art will send a message that the services of Daily Hotel is elegant and highest in quality.
BRAND: DAILY HOTEL
CREATIVE DIRECTOR: EUNYOU KIM
ART DIRECTOR: BADIHAKI
ASSISTANT DIRECTOR: HYUNGJIN JOO
VIDEO PRODUCTION: 12ROUNDS