For an everlasting Beauty, 247 Clinic
247 WAS CREATED BY ACCUMULATING THE EXPERIENCE OF 10 YEARS
Said director Jaemin Park at our first meeting. His words were a representation of the efforts he has put in to open his own hospital. We wanted to convey his efforts to the world, and it has become the basis for creating their brand image. The branding film starts off with an image of a passionate sculptor, as a metaphor to the of the hospital directors.
DESIRES AND EFFORTS FOR AN EVERLASTING BEAUTY
A man is sitting in a dusty workshop. Various tools are laid out on the table, and one can easily recognize that he is a sculptor. As night falls and day goes by, he continues to sculpt his artwork.
Round Point 1 A DOCTOR PURSUING A FORMATIVE BEAUTY
The sculptor in the film represents the plastic surgeon (The man in the starring in the film is Dr. Jae Hoon Huh, who is an actual plastic surgeon). A plastic surgeon is not only a doctor with a duty to protect people’s health and cure diseases, but also a person who requires deep understanding of the formative beauty. A plastic surgeon’s masterpiece is completed only with vigorous efforts and time. Modern surgeries has become rather instant and light-weighted, but 247 Clinic will always pursue perfection and everlasting beauty.
Round Point 2 MOVIE-LIKE COMMERCIAL. CAPTURING THE HEARTS OF THE VIEWERS
Viewers were not able to look away from the screen as the beautiful atmosphere of the film captured their eyes. While the film continued to play, viewers were not able to stop wondering if the film was a movie teaser, or what the next scene is going to be. One by one the scene passes, and by the end of the film, viewers realize that the film was a commercial for 247 Clinic. A branding film that differ from any other commercial films. It will leave a lingering imagery as if the viewers have just watched a movie.
CREATIVE DIRECTOR: EUNYOU KIM
ART DIRECTOR: BADIHAKI
COPYWRITER: EUNYOU KIM, BADIHAKI
ASSISTANT DIRECTOR: BOKYOUNG SEO
ART TEAM: HONGBI CHOE
VIDEO PRODUCTION: 12ROUNDS
ADVERTISING BUSINESS: 12ROUNDS