Discover what’s unique about you! 247 Clinic
NOT JUST A STANDARDIZED PLASTIC SURGERY, BUT A PLACE TO DISCOVER YOUR OWN UNIQUE BEAUTY
In Korea, “Gangnam-chick” has become a common term, which satirically pointing out the fact that a lot of women in Gangnam look alike due to plastic surgery. Every person has a unique characteristic and beauty. And a plastic surgeon should be able to find and strengthen the beauty unique to each person. In order to discover people’s own unique beauty, 247 Clinic has created a stylish and sensual commercial.
FAST TEMPO INTEGRATED WITH COLORFUL FILM
A woman is trapped inside a circle with her eyes closed. When looking around several circles with the same face appears. The ticking sound of the clock represents the tediousness of the modern beauty standard. The scene changes and a white wall appears with a painting of a woman. Two hospital directors start to spray the paint across the wall.
Round Point 1 DYNAMIC PAINT SPLATTER!
Light blue, yellow, and pink colored can of paint is sprayed on the wall with a woman’s painting. Colorful paint is sprayed and confetti is flying across the air. The commercial is trendy and unique, just like the message it tries to convey.
Round Point 2 DIRECTORS FEATURED IN THE FILM!
The woman who had her eyes closed eventually opens her eyes and smile. Discover your own unique beauty! Just like the copy of the commercial, the hospital directors are committed to discovering the unique beauty in their patients. Director Jae Hoon Huh and Jae Min Park withstood the shoot that lasted over 24 hours to feature in the commercial.
CREATIVE DIRECTOR: EUNYOU KIM
ART DIRECTOR: BADIHAKI
COPYWRITER: EUNYOU KIM
ASSISTANT DIRECTOR: BOKYOUNG SEO
ART TEAM: HONGBI CHOE
VIDEO PRODUCTION: 12ROUNDS
ADVERTISING BUSINESS: 12ROUNDS