Children’s E-Book branding TV commercial film for “Adul gwa Ddal (Son and Daughter) Bookclub”

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All the books in the world in one place! Adul Gwa Ddal Bookclub TV CF

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ROUND 1

Abundant contents. All the books in the world in one place!

Did you know that we have recently filmed the TV commercial for the children’s E-Book company, “Adul Gwa Ddal (Son and daughter) Bookclub?” Bookclub takes pride in being one of the essentials of children these days. Out of numerous Bookclubs, Adul Gwa Ddal has been making a name for itself for having over 63,000 educational contents, and various cute contents for childrens to play with. How would have 12Rounds visualize the Bookclub that has so much contents? A new commercial has been created to touch the minds of children by visualizing the contents of the Bookclub in a cute and refreshing way.

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ROUND 2

Perfect Contents, and High Quality.

High Quality contents such as 3D Dinosaur pop-up book, Action-Book, Play-Book, Sound-Book, etc, gathered in one place! To visualize all the contents, the 12Rounds team has run several test trials to embrace all the details within the film. The audiences are already showing great interests in the TV commercial that perfectly emphasizes the contents of the Bookclub.

Round Point 1 Detailed planning for the children. A mise en scene visualized only by 12Rounds.

12Rounds team has planned everything in the smallest detail, in order to create a place for the child-actors to actually enjoy, study, and play. To approach the children’s hearts , the 12Rounds team had to take extra caution in the props, colors, and scenery. Enjoy the lovely visuals created by 12Rounds for the children and the Adul Gwa Ddal TVCF.

Round Point 2 A new and exciting challenge for the audience, and a truly unique branding commercial film!

To match the eye level of the main customers of the contents of the Bookclub, which are children, 12Rounds have challenged themselves to work with children with the age between 5 to 7. Generally, children starring in CF’s are ages 8 and up, but 12Rounds has decided to work with younger children, despite many difficulties. Several sessions of auditions were held to find the child-actors who could express various contents with their facial expressions. In the end, the hard work paid off, and 12Roudns was able to produce a lovely branding film, starring few of the cutest child-actors in the industry!

OUTPUT

A place for the best Branding film production, 12 Rounds!

“Adul Gwa Ddal (Son and Daughter) Bookclub,” Commercial film, starring several lovely child-actors!

12Rounds provides various visual contents for branding.

ONLINE  30″ VER

ONLINE  1′ 30″ VER

 

 

DIGITAL POSTER VER1

 

DIGITAL POSTER VER2

 

DIGITAL POSTER VER3

BRAND: “Adul Gwa Ddal Bookclub” Publications
CREATIVE DIRECTOR: EUNYOU KIM
ASSISTANT DIRECTOR: JINWOONG JUNG, BO KYUNG SEO
PRODUCTION & ART TEAM: JUNHYUNG PARK, YOUNGJIN CHO, WONWOOK JUNG, SANGHOON KIM, JINHOON SHIN, MARO HWANG
CAST: YEIN CHOI, JOOWON LEE, JAEDAM PARK, JIWON CHUN, HYEIN JEON, WOOSUNG JANG, DAYEON LEE
CASTING MANAGER: BOKYUNG SEO
DOP: JANGHO CHOI
GAFFER: ANHOON KIM
STYLIST: DONGWOOK LEE
HAIR & MAKE UP: HYOJEONG JUNG
ART DIRECTOR: EUNYOU KIM
SET DECORATOR: JINWOONG JUNG
SET DESIGNER: NAHYEON KANG
EDITOR: EUNYOU KIM
2D DESIGNER: YOUNGJIN CHO, KANDA SAKI
COMMUNICATION: SANNAH PARK
SOUND DESINGER: DAESEONG KIM

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