The branding film of Ara Aura coffee, introducing the most beautiful coffee in 90 seconds.
A UNIQUE COFFEE CREATED BY BLOOMING SUN’S OWN FERMENTING TECHNIQUE!
Arabica Coffee beans of the highest quality and natural herbs were matured for a year, after washing with a OH Radical water, which is abundant with oxygen, thus creating Blooming Sun’s one and only unique coffee beans. Although there are numerous coffee brands and franchises, not a single brand or franchise takes as much effort as Blooming sun. The commercial emphasized the Blooming sun’s own philosophies and methods.
RESEMBLING NATURE TO BE HEALTHY AND BEAUTIFUL
At a quiet street, the sound of the coffee beans roasting immerses into the atmosphere. Fresh tree smell and the scent of Sanghwang mushroom can be sensed over the screen. A woman walks into a café with a calm atmosphere in Insa-dong. She holds a warm coffee in her hand and sits by the window. She gently smiles after taking a sip of the coffee. While the woman is spending her peaceful time, cuts of bystanders and the process behind making the coffee pass by. The viewers understand how much effort is required to make a single cup of coffee.
Round Point 1 BRILLIANT PLANNING, YET A WARM EMOTION
Blooming Sun is a company that cares about healthy life. The warm and soothing image of Ara aura brand is conveyed through a natural and poetic emotion. Behind the branding film of Ara aura brand, there was a careful planning and productions of Twelve Rounds. It was only natural to film the Ara aura commercial in Jeju Island, since Jeju Island is one of the most uncontaminated and pure places in Korea.
Round Point 2 A FILM EMPHASIZING THE HEALTHY INGREDIENTS
To visualize the fermentation and maturation process, every little detail such as angle, props, the movements of the model, etc, were carefully planned. To optimize the image, Twelve Rounds has traveled Seoul and Jeju island to visualize the image of healthy coffee. The latest trend of branding commercial tends to focus on immersing the brand image into the film rather than blatantly introducing the product, and Twelve Rounds focused on telling the story of the coffee brand.
BRAND: ARAORA COFFEE
CREATIVE DIRECTOR: EUNYOU KIM
ASSISTANT DIRECTOR: BOKYOUNG SEO, JINWOONG JONG
CAMERA OPERATOR: WONWOOK JUNG
CAST: JOOA SUN
2D DESIGNER: YEONGJIN JO
PROJECT MANAGER: NAHYUN KANG