MARTIN SMITH “PAINT ON SPRING”M/V
The new song released by the pop-duo that gained popularity from “Super Star K season 7!”
Visualizing the heart-warming song of spring into a music video!
Spring has finally come, after a long winter. And a new music video for the new song by the pop-duo that gained their fame through a broadcast music audition program, “Super Star K 7,”has come along with the season. The 12Rounds’task was to create a music video that represented the sweet and sentimental atmosphere of Martin Smith’s new song. With contrasting vibrant colors, and frame separation technique, 12Rounds created a truly unique music video, filled with colors of spring.
12Rounds Point 1
Executing a perfect frame separation technique!
To truly bring out the lively beat of the song, we have separated the frame into two different parts to create an additional outer frame. By utilizing both outer and inner frames, we have created a unique music video that integrates two stories in one frame. Separation and integration, utilized to create a one whole story, Martin Smith’s music video is truly unprecedented.
12Rounds Point 2
Contrast and harmony of colors!
We were able to capture the contrast and harmony of colors within Jeju Island’s natural environment, and our very own props. The vibrant colors were all carefully placed to complete a perfect color palette to represent the season spring. The blue sky, yellow flower blossoms, and pastel clothes and props all come together to give the music video a warm, spring-like atmosphere. The heartwarming voice of Martin Smith, and the mise en scene of 12Rounds. Come and watch the new music video for Martin Smith’s “Paint on Spring.”
Martin Smith-“Paint On Spring” M/V
Martin Smith-“Paint On Spring” M/V Teaser
CLIENT: V Entertainment
ARTIST: MARTIN SMITH
CREATIVE DIRECTOR: EUNYOU KIM
ASSISTANT DIRECTOR: SAKI KANDA, JINWOONG JUNG, JAE YOUNG MAENG
PRODUCTION MANAGER: JAY PARK, JIN HOON SHIN
PR&COMMUNICATION : SANNAH PARK
CAST: YUL KIM
DOP: EUNYOU KIM
ART & PROPS: SAKI KANDA
2D DESIGN : SAKI KANDA
EDIT & COLOR : EUNYOU KIM